MARKETING LEADERSHIP ONLINE MASTERCLASS

Marketing Leadership Online Masterclass: from Brand to Reputation

Overview

What is marketing leadership? How do marketing leaders extend their influence? How do we close the trust gap/the skills gap/the power gap as marketing leaders? Given that leadership is such an important part of brand building and reputation, what recommendations do you have for marketing leaders? How do leaders move organizations from focussing on brands to begin considering the role they play in developing reputation? How do marketing leaders add more value in the boardroom? How do we as marketers get more ‘in sync’ and better aligned with the CEO agenda? In one study, only 39 percent of C-suite executives reported that marketing executives were delivering measurable return on investment for their expenditure? How do we get better ROMI as Marketing leaders?

This highly practical virtual class, “Marketing Leadership- from Brand to Reputation “, provides you with in-depth strategic solutions to your marketing requirements. One way to develop business continuity in an increasingly competitive market is to position yourself and your organisation as credible, solutions-based professionals.

Prof Phillip Kotler describes his “mantra of marketing” as CCDVTP – Create, Communicate and Deliver- Value to a Target Market at a Profit. These six ideas underpin this Marketing Leadership -From Brand to Reputation programme.

  • Defining Value
  • Determining your ideal Target Market
  • Creating Value
  • Communicating Value
  • Pricing for Profitability
  • Delivering Value

Course Objectives

On completion of this highly practical, hands on training course, attendees will be able to:

  • Understand marketing in the context of the VUCAR world
  • Apply principles of authentic leadership marketing
  • Identify the principles of holistic marketing
  • Understand influencing currencies
  • Re-examine Brand Identity and Brand Strategy

By the end of this programme, participants will understand the VUCAR primer, apply principles of leadership marketing, be given practical steps for internal and external marketing, execute on brand strategy and take steps to drive corporate reputation.

Training Methodology

This programme will be delivered through a series of practical and interactive case studies and worked examples, demonstrating how and why each technique is used. Emphasis is placed on the delegates gaining practical, hands on experience of the design and construction of marketing models

Delegates will also benefit from formal and informal insights from the presenter. Comprehensive notes and PowerPoint slides will be provided free of charge for delegates’ future reference.

Every 75 minute session will comprise an introduction and worked example(s) of the topics listed. Delegates will then be provided with additional and supporting tasks that will consolidate their learning. At every stage, the course director will be available to answer questions and suggest solutions to problems.

Who Should Attend?

This is a marketing strategy virtual class that can be targeted to specific industry requirements. Assumes audience has basis knowledge of marketing and marketing strategy

Delivery Format

4 x 75 minute sessions on line- Zoom

Learners receive

Comprehensive slide pack and relevant marketing

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  • An introduction to marketing within the current context
  • Marketing Leadership- A stakeholder view
  • Responsible Leadership
  • Principles of Authentic Leadership – Developing a Leadership Primer
  • Understanding the relationship between reputation drivers, emotions and behaviours
  • Corporate Reputation ROMI
  • Identify the principles of holistic marketing
  • Understand influencing currencies
  • Corporate Personality
  • Corporate Strategy
  • Corporate Identity
  • Corporate Brand
  • Corporate Image
  • Corporate Reputation
Dr Andy Brough
Chartered Marketer
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Event Details
  • Days
    Hours
    Min
    Sec
  • Start Date
    August 11, 2021 9:00
  • End Date
    August 12, 2021 5:00
  • Status
    Upcoming
  • Location
  • Category
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